- Tenerife Holidays
- Puerto de la Cruz
- Alua Soul Orotava Valley

Adults Only - Ideal for beach vacationers, this hotel is located in Puerto de la Cruz and is only a few steps from the beach. It is about one mile to the center. The nearest bus stop is just 5 minutes' walk (a quarter mile) away. It is about 15 miles to the nearest airport, Tenerife - Norte-Los Rodeos (TFN), and Tenerife - Sur-Reina Sofia (TFS) is around 55 miles away. The hotel was modernized in 2021. Guests have a choice of 202 suites. The reception desk is open around the clock. To ensure a comfortable and relaxing stay, the hotel provides. Wireless internet access is provided in public areas (no extra charge). A garden provides extra space for rest and relaxation in the open air. Guests arriving by car can park their vehicles in the parking lot. A bicycle rental service provides all the necessary equipment for exploring the surrounding area. Rooms are equipped with air conditioning. A balcony or terrace is among the standard features in the rooms. Valuables can be securely stored in a safe. Guests will also find a mini fridge included among the standard features. A telephone, a flatscreen television with satellite channels and WiFi (no extra charge) are provided as well. A hairdryer is provided in the bathrooms. In the bathrooms, guests are offered cosmetic products. The hotel has 202 non-smoking rooms.
Situated on the north coast at Puerto de La Cruz, just 400 metres from Playa Jardin Beach, this hotel is close to the old part of the town which still retains an atmosphere of Spanish colonial charm.

We recently stayed at Alua Soul Orotava Valley and, unfortunately, our experience was a bit mixed.
On the positive side, the hotel is clean and well maintained, both in the rooms and throughout the common areas. Our room was large and comfortable, which we really appreciated.
However, there were quite a few things that could be improved. We couldn’t open the balcony door in our bedroom because the lock seemed to be broken. There was also a problem with the shower, as water was getting onto the bathroom floor.
During our stay, our room key card stopped working. We had to call reception to get into our room, and then walk all the way through the hotel to reception to have the card replaced. Unfortunately, no one came to help us with this. What was particularly disappointing was that, when I asked if the hotel could offer us lunch as a small gesture of goodwill, the receptionist firmly said no.
The dining experience also wasn’t as good as we expected. There were often no teaspoons or dessert forks, and sometimes there wasn’t enough cutlery on the tables. Coffee, tea and hot water were also not available during dinner. We also noticed that food was being cleared away before 9:30 p.m., sometimes while guests were still eating, which made us feel rushed.
Another disappointment was the timing of the evening entertainment. Some of the activities and shows started during dinner time, which meant that we missed quite a few of the hotel’s events. It would be much better if the entertainment was scheduled so that guests could enjoy both dinner and the evening programme.
We also arrived at the hotel between 1 and 2 a.m. and were surprised that there wasn’t even a bottle of water waiting in the room. For guests arriving late at night, it would be a thoughtful and very welcome touch to provide at least some water in the room.
Overall, the hotel has many positives, especially the spacious rooms and the cleanliness, but the small details and the way some of the issues were handled made our stay less enjoyable than we had hoped. With better organisation, maintenance and a more guest-focused approach from reception, the experience could be much better.
Having seen recent reviews, I would just like to say…we had a lovely time at AluaSoul Orotava Valley. The rooms are lovely and clean and the staff are pleasant and helpful. North Tenerife is a lovely quiet and authentic Spanish place. We’ve thoroughly enjoyed the peace and quiet and would definitely recommend AluaSoul Orotava Valley.
Alluringly nestled at the high edge of town between a banana plantation & a wasteland of dire-looking hotels. Location - top of a hill in a dodgy area, no nearby shops. Overlooking some housing projects & a worse-looking hotel.
Rooms - pretty decent in size, mainly clean but weary looking. Curtains mouldy at the bottom. Common area most tired, needing new carpets & paint. Lots of water damage. Bits of concrete missing from the walls outside.
Pool area - too small with limited seating. Need to pay for Bali beds & though the cost is redeemable against food, if you’re on AI, you’re stuffed because you’ve already paid. Pool bar with large queues, drinks given with immense ice cubes so two swigs & gone. Absolute budget offerings. Cringe. If you are on the AI option you can’t order from the pool bar if the restaurant is open, you have to eat there. It’s miles away & infuriating when you have to get dressed to walk there. Pretty much the same food at lunchtime too - it’s a crappy rule. I just wanted a burger & fries. MFC upgrade - pointless as the advertised special pool area = 8 sunbeds that are gone by 8.30, lounge room open only 11-6, horrible “special” restaurant area is a crepuscular corner right by the serving area. Truly unsure what benefits the extra payment is for.
AI drinks - awful! Red wine like chateau paint stripper, rose is rough. Tiny options from a large menu available. Cocktails truly despicable.
Entertainment - infantilising. I appreciate that this is a universal affliction but I truly did not come away to endure shuffleboard, ping pong & pub singers murdering the American songbook. Make it stop.
Food, then. Two more than decent dinners on local fare theme night & Mexican theme but the oriental dinner was revolting. Boring, boring, boring by day 3; everything on repeat. Arrived at 10pm - was given a post it with instructions to order from uber eats, a local alternative or use the vending machines. Really?? No cold plates available for late arrivals?
Only 4 irons/ironing boards for the entire hotel. Laminated card slid across with hotel info at check in - why not just give us a copy?
How does one contact reception? No idea as there are no instructions on the phone, the laminated once-seen card plus the app is central & just offered the option to write a review. When you ask questions for something, they tell you they’ll help then don’t follow through. Late checkout promised then denied. With your checkout goes your AI wristband so no lunch & no soft drinks in the hours before your pickup. A massive rip off.
What this hotel doesn’t advertise is that it’s a local wedding venue so the terrace will be shut off without warning of an evening leaving you stuck in a stuffy bar. You can use the plastic cup pool bar although when we arrived at the pool bar at 8.30pm (advertised hours 11-2200) it was shut. At 2030 on a Saturday night. Marooned as we were at the top of the hill in The AluaSoul Penitentiary, we were stuck.
This is not a 4 star. I’d struggle with 3 star tbh. It’s such a disappointment when you spend so much money to travel, chill & enjoy your holiday. Expect so much better from a brand like Hyatt.
One of our worst holiday experiences.
clean tidy nice rooms small pool area inconsistant buffet food only 4 clothes irons in whole hotel we had no access to which was poor inflexable check out.. out by 12 or pay 40 euros till 6pm not much use when you leave at 2 pm
Shocking customer service from reception staff. Not helpful in anyway. Stayed for 6 nights spent 4 with leaky bathroom ceiling . Laundry sent away to be ironed took 2 days to come back at a cost of 44 euros and had to cancel meal in restaurant next door as nothing to wear. Location lovely. Housekeeping staff lovely and keep rooms imaculate. Food generally nice but often cold. Lovely selection of good quality drinks.
